Apple has announced another exceptional release iPhone with a red aluminum finish, a first for Apple cell phones, as a major aspect of a drive to raise funds to battle AIDS.

A segment of the business income from the new red iPhone 7 and iPhone 7 Plus is to go to the AIDS-fighting association Red, with which Apple has teamed up for over 10 years.

This marks the most striking change so far to the iPhone’s traditionally low-key colour spectrum, which includes rose gold, gold, silver, black and jet black.

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